Website Design & Development

Website Design & Development

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Clean website design and structure that works

At Fresh Marketing we believe in creating websites with intelligent design that deliver measurable results. We like to be involved from the start so we can ensure the new website has smart navigation, effective SEO, and will answer your customer’s questions quickly.

With each of our web design clients we begin by finding out about their customers – what questions do they have, and how can we reassure them that they are in the right place? Because our clients operate in very different industries, their websites are very different.

We choose and work with great platforms and we can combine elements of SEO into the new website build and design, so our new website build cost is extremely cost-effective. We love Shopify and have created a range of ecommerce sites in all sorts of industries. Tell us about your business goals and we'll provide what we believe is the best-fit website development package.

Great web content and search engine optimisation is a huge part of any website design and needs to be part of your planning from the very start. We will set up your Google Analytics account to track your site’s performance, and create a Google Ads campaign to bring extra customers to your site. Social media can also recruit new customers and broaden the awareness of your brand.

Web design and development clients

Saddle & Canter

A gorgeous new brand created in New Zealand, Saddle & Canter creates contemporary equestrian clothing and needed a clean and stylish online presence. Creating this beautiful ecommerce site and continuing to refresh and add functionality including a wholesale portal and built in email marketing software has been a lot of fun.

Slo Naturals

A natural Kiwi brand launching into the USA and other global markets with a new name and look meant this website had to look beautiful but also link in with international wholesale portals and deliver in-site wholesale ordering, product bundling, inventory management, and integration with accounting software. We also set up email marketing tools and synchronised with Google shopping and ads channels.


This large equestrian ecommerce store needed streamlining of inventory management, and integration with accounting and POS software to make the operation of a large retail store less labour intensive. Four years after the original build, a fresh redesign in 2024 has given the site a slick mobile first look that makes browsing thousands of products easy and fast.

With our SEO services provided during the website development, the website is first for 'horse gear', 'tack shop auckland' 'saddlery auckland' and more.

Frankie Apothecary

Working with Frankie Apothecary since 2018 we have rolled out three web design refreshes and as Shopify gets better and better the functionality and customisation has become more and more exciting to use. We love this fresh new site which showcases their awesome NZ made skincare!

NZ Marquee Hire

A business in a highly competitive industry, NZ Marquee Hire's new owner wanted to improve website rankings and sales conversions. Rather than rebuild the website, Fresh Marketing initially updated all SEO, website navigation, layout and added new images for a fantastic new look. A new website was completed in 2020 to better suit the event industry. Ongoing work is rolling out with new blog articles and search optimisation of main service pages.

With our monthly SEO service, the website is first page, and second business shown for 'hire marquee'.

Ayurveda NZ

Ayurveda NZ in Auckland offers a range of Ayurvedic wellness and had a very outdated website which wasn't editable. With gorgeous photography and a fresh new Shopify site, the website looks beautiful, and showcases what is on offer.

With our SEO services provided during the website development, the website is first page for 'ayurveda nz'.

Seabird Marine

A boating company with a difference, Seabird Marine required a website to showcase their range of inflatable boats and outboard engines.

Marine Works

This amazing workshop and Mercury motors sales centre in Westhaven has a fantastic reputation in the industry and needed a new website that met their market.

With our SEO services provided during the website development, the website is 2nd for 'mercury motors auckland' and 3rd for 'mercury servicing auckland'.

White Star Ranch

A gorgeous boutique ranch in California, White Star Ranch hosts special events and riding clinics as well as providing boarding for horses. However the owner is a renown equine photographer so blending these various offerings required some thought and strategy.

Eco Horse

Handmade in New Zealand, this brand of toxin-free equine grooming care has become widely loved and a strong web presence was a key part of this growth. With a wholesale portal for their retailers and a new look, sales have taken off for this gorgeous brand.

Poseidon Animal Health

Premium equine supplements made in New Zealand to support great gut health in horses, and assist in overall wellbeing, for horses who are healthier, calmer and feel great.

A wholesale portal was part of this project to enable retailers to also order through the website without the hefty fees of the Shopify Wholesale Channel.

NZIC - New Zealand Institute of Coaching

Anna de Valk has been a coach since 2011 and provides ICF coach training and mentoring. She founded the NZ Institute of Coaching with a vision to provide coaches with the skill and confidence to coach successfully. Building a new website for NZIC was fun and very satisfying, and gave the business an online presence that better reflects the level of service provided.

With our SEO services provided during the website development, the website is first page, and second business shown for 'coaching courses'.

Balanced Saddle Fitting 2018

With years of saddle fitting expertise and a fantastic reputation, the owners of an equestrian business decided that they would like to separate their saddle fitting service with a new website that made it easier for horse owners to see what they offered in this sphere.

With fresh photography and a new Shopify website, clients can see their options, and immediately secure a saddle fitting - or buy a new premium saddle. Fresh Marketing also set up domains and email alongside the new website.

With our SEO services provided during the website development, the website is first page, and first business shown for 'saddle fitting'.

i candy - 2018

i candy’s founder, Lisa Hamilton-Gibbs, has always loved the powerful combination of minimalist images and words which provoke strong responses.

Maybe you identify with a design; maybe it makes you laugh out loud; maybe it speaks about someone you love. Whatever reaction you have, i candy designs provoke responses on an emotional level.

Precision Equine

This innovative Australian brand offers protein bars for horses and showcases the amazing effect that the bars can have. It had to be striking and conversion focused.

With our SEO services provided during the website development, and as an ongoing content creation strategy, the website is first for 'protein bars for horses'.