Google - It's not just a search engine, it's a marketing suite

Google is so ubiquitous that we literally say "Google it!" instead of let's find out.

And yes, most of us are aware that being found in Google search through building strong SEO is a really good thing, and can often be a complete game-changer for a business.

But wait; there's so much more!

Google Ads

One of the main reasons that Google Ads work so well for you is that you are placing your brand in front of people who are actively searching for what you offer. the people viewing your ads are already warm leads!

We create and maintain Google Ads campaigns NOT to target as many people as possible; but to target as many of the RIGHT people as possible! So many Google Ads companies will report proudly on how many thousands of people saw your ads... we want to report on how many people engaged with your brand and delivered the results you want. We actively narrow our Google Ad campaigns and aim to target new customers rather than repeat customers who were just searching for your website to place another order anyway. 

Google Merchant Centre

This odd little aspect of Google is a gamechanger as this is the Google tool that shows your products in your Google Ads, enabling Shopping Ad Campaigns to perform, and also showing your products in natural search. Its important to get it set up right and keep a sharp eye on your Merchant Centre settings, the website sync and the product listings to maximise the profile of your products online.

Google Business

A totally free Google tool that showcases your brand to the world, Google Business is important to have set up to show your location in Google Maps, as well as giving you the opportunity to promote your business visually in organic search, and update people on what you offer. Ask us about setting up and maintaining your Google Business listing.

Google Search Console 

An under utilized Google product is the Search Console. We normally set this up when we are building or moving a website and use it to get the site indexed in Google asap. It's also useful for checking website health and finding any broken links or errors. A minor but very worthwhile piece of your marketing puzzle! 

Google Analytics

A great tool for measuring and reporting on insights like where your audience are and who they are (are you speaking to the right demographic?), how long they spend on your site (is it engaging and easy to use?), how they found you (are you using the right online promotion?), and even how much they spent on your site.

Although we often build Shopify websites which have pretty great analytics built in, we like the extra angles that Analytics offer, and linking these with your 

GSuite

Rather than paying a web hosting company, if you use a Shopify website and manage your Domains through the Shopify Platform as well as paying direct for your Shopify website hosting, GSuite is a nice option to set up your business's branded emails so you can use your domain and assign and manage your own email addresses. We can explain this option or even manage it for you.

YouTube

Yes, YouTube is a Google product - which means that YouTube videos help enhance your presence in organic search, as well as giving you a whole new way to explain your offering to people and offer after sales support... and to reach new audiences through organic reach within the YouTube platform itself. We often help set up and maintain YouTube accounts for marketing clients - this is especially useful if we are managing Google Ads campaigns as we can then create and use specific videos in the Google Ads.

  

So, did you realise all these ways that Google can work for you?