i candy 3.0 - a new, new website
We absolutely love the work of i candy creator Lisa Hamilton Gibbs, and the story of the brand evolution, so it was a delight to reinvent the online presence of i candy for 2020.
As with any artist's work, Lisa's designs have evolved and we suggested a refresh of the logo to sit with the new website design and fresh new look. We chose a very clean round modern font to support the brand feel and built the new website in Shopify.
Key website integrations were linking the website sales through to Xero, an app to integrate order delivery with the business's courier service, and adding a Wholesaler functionality that allows approved retailers to order quickly from a pick list and receive VIP pricing.
With the clean interface of Shopify, i candy now use the website for stock management, and are able to quickly create offers or specials by product or collection.
Technology has changed so much since the first i candy site we created in 2010, and it's always exciting seeing how much easier we can make business logistics, promotion and sales for our clients!