Boost Promotions - An Award Winning Re-brand
Reinventing Crippz Promotions - Meet Boost Promotions!
After 30 years in business, with a growing team and numerous acquisitions, promotional agency Crippz Promotions was ready for a new look. Fresh Marketing worked on the APPA Award Winning renaming and re-branding project, as well as design of the new smart website.
Finding a name for a company who can do pretty much anything promotional, and operate in a very cluttered market place was a huge challenge, and Fresh Marketing enlisted the skills of Nick Baylis from Brandology to boost the creative power in the initial naming sessions.
The clear winner was Boost Promotions. As a promotional agency, Boost can strategically 'boost' brand awareness, brand interaction, sales volumes, revenue, and staff morale!
From there logo design and web design were rolled out, incorporating the many SEO, design and navigational smarts identified in previous web-optimisation work for the brand. Fresh Marketing supported the look and feel of various collateral pieces and contributed copy writing input.
Then Boost Promotions created a re-brand launch piece
To announce this change Boost surprised their clients with a thank you gift designed to tell the re-brand story, showcase the company history and be useful. To demonstrate Boost’s capabilities as a promotional marketing agency, while communicating the re-brand message, Boost chose to design and produce a customised notebook and pen set, packaged along with a personalised card and business card in a prestigious gift box.
And the APPA judges loved it!
Boost were delighted to win the Self Promotion category in the APPA promotional industry awards. The judges said “A great example of branding where the story of the company is maintained and strengthened. A quality product that any customer will be delighted with.”
Congratulations Boost - Well deserved, and a pleasure working with you!
It has been a privilege to work with the Crippz management team on the evolution of the brand and website to the new look Boost Promotions - incorporating Mr Vintage!
Owner, Rick Kuluz, says that "it’s not just about branded pens and logos on uniforms and mugs - Boost Promotions has a focus on creating custom promotional merchandise."
“We’re not just here to run off a thousand branded pens – we’re interested in lasting strategic partnerships.”
“We have created scale predominately by acquisition and have invested heavily in new systems, technology, quality and staff. Our people are specialists in their various roles, which allows them to apply their skills to their respective areas of expertise,” says Kuluz.
Read the Stopress article on the rebrand here.